There are 2 principal ways to grow your business and sales with social media:
1. Paid lead generation or conversion campaigns (to name two).
Here at Forde Digital Marketing we specialize in lead generation paid ad campaigns. The system is unorthodox because we produce and ad which appears as a sponsored post on facebook and instagram. The ad consists of content in the form of a video or picture or carousel of pictures which stops the potential customer scrolling through their news feed and gets their attention. The copy or text consists of the "godfather" offer.
The potential customer clicks on the ad and provides their name, phone number and email.
We provide our clients an app that they download to their phone which alerts them each time someone clicks on the ad and its their job to follow up with their potential customer to make the appointment.
Boosting posts is a form of paid advertising but the audience targeting is limited. At Forde Digital Marketing we use facebook's business manager to create ads targeted specifically to an audience most likely to do business with you, our client.
2. Organic posting on social media platforms to get likes and followers and grow your audience.
Many businesses pay a company like Forde Digital Marketing to manage their social media content creation, posting and engagement. For many businesses this can work to monetize their social media platforms as Instagram influencer ladyofthemanor77 explains in this video blog.